The E A T R A Y N B O W Story:Formulated out of Devotion.

E A T R A Y N B O W was born
at the exact intersection of
cellular preservation
and parental devotion.

We are an independent, family-founded functional nutrition house created by Harrison and Deedra — partners in life and business, and parents to our son, Tao.

A former athlete and model, Harrison had always used nutrition in pursuit of his goals, finding the best combination and ways of consuming calories to reach them. Training for a race in Santa Barbara, he realized the need for whole-food pouch nutrition.

Harrison and Deedra met at a yoga class in Palm Beach, Florida. Shortly after, what was once a thought manifested in real life.

The Family

Partners in life and business

Harrison

Former Professional Model · Lifelong Athlete · Entrepreneur

Harrison spent his career mastering physical conditioning, metabolic resilience, and high-performance execution. As a serial entrepreneur, he has always demanded the absolute highest standards from everything he builds — and everything he puts into his body.

Deedra

Yoga Teacher · Surfer · Holistic Nutritionist

A holistic nutritionist at heart, Deedra has spent over fifteen years understanding how the body down-regulates stress, heals its own tissues, and thrives on dense, transparent botanicals. She approaches a formula the way she approaches a practice: from the breath outward, with nothing unnecessary left in the way.

Tao

Our Son

Tao is our son. He is the reason we write every label honestly. We made something we are happy to give him — good ingredients, nothing hidden.

The Catalyst

Forged in a time of need

Our true mastery was forged during an unexpected time of profound need within our family. When a sudden wellness crisis struck our household, standard grocery store health foods, artificial protein shakes, and inflammatory, sweetener-laden supplements completely failed us.

We needed something that didn’t exist: a pure, weightless, pre-digested source of cellular raw materials that could bypass heavy, energy-draining digestive processing, feed fragile cell membranes immediately, and allow a stressed nervous system to completely reset.

So, we went to work in our kitchen.

We stripped away the inflammatory grain fillers, the bloating alternative sweeteners like stevia and monk fruit, and the heavy fats. We began blending our signature hidden, neutral vegetable biomasses — steamed cauliflower, boiled sweet potatoes — with pure, clinical-grade hydrolyzed whey isolate peptides and high-potency cell-membrane sealants like sunflower lecithin.

“What began as an urgent, loving solution to heal our own family quickly evolved into a revolutionary nutritional architecture.”

We realized that high-performance professionals, mothers, athletes, and anyone operating under modern stress deserved access to this exact same level of microscopic cellular recovery. So we created E A T R A Y N B O W to feed your body at its absolute deepest molecular level.

True vitality begins inside the cell wall.

From our family to yours — welcome to the future of metabolic rest.

Formulated out of Devotion

Three people. One kitchen. A standard we won’t round down.